The importance of a ‘Brand’ for a product is a lot. Not only makes it easier for the product to be better known by consumers. But can also protect products from counterfeiting by other parties, besides that there are many other benefits. Here are explanations about brand reputation management.
Choosing a brand and or business name requires serious priority and attention. that is no less important than other business aspects. Some tips in choosing a good brand and business name include:
First, the brand should be easy to pronounce. This is important, especially for products that are not limited/segmented. With diverse consumers, it must be realized that not all consumers have the same level of knowledge or education. So, that a brand reputation management that is easily read by a consumer. It is not necessarily easy to read by other consumers.
Some tips that support making brands easy to read include, using words or terms. That come from the everyday language of consumers, such as ‘fresh’, ‘forward’, ‘rabbit’, ‘rose’, and the like. Or it could be by using a brand according to the regional language in which the product is marketed.
Second, the brand should be easy to remember, in addition to making it easy to read the brand selection as described in the first point will also make it easier for consumers to remember the brand. Don’t let it happen, it’s hard to just read, let alone remember? So it is important to know about brand reputation management.
Third, brands should be easily recognizable in the sense that consumers can easily identify, find, and differentiate them from similar products. Along with being easy to read, and remember, the brand will be easy to recognize and of course also easy for first-time consumers who want to buy the product.
To be easily recognizable, a brand needs to be created with, for example, clear writing of letters and words, a clear composition or arrangement, a combination with clear and appropriate images, and proper and clear color selection. You need to pay attention on brand reputation management.
There are explanations about brand reputation management. Hope this article is useful.