SEO or Search Engine Optimization is one of the digital marketing strategies used to dominate search results pages. By being number one in search engines, the chances of your website being visited by visitors will also be much greater. And of course, can generate even more sales. SEO and ecommerce marketing is very important for online business.
Key SEO Principles: Keyword Relevance
Want in any world, SEO will always be dealing with keywords. Therefore, it is important for you to find out whether the keywords you are targeting are in demand and relevant to the product you are marketing or not. In addition to relevance, keyword placement is also very important. Google handles keywords placed in the title and in the body of the article in a different way.
Focus To Title
Therefore you must place important keywords, such as the name of the item, function, and brand in the title of your merchandise. Some large e-commerce platforms also automatically adopt item titles into page titles and URLs, so the power is very strong. But that doesn’t mean you only need to put it in the title. You need to place the derived keywords in the product description, which we’ll cover in the next section. SEO and ecommerce marketing will booster your selling view.
Provide a Complete Item Description and Relevant Categorization
Item descriptions also play an important role in e-commerce SEO. Please note that it is impossible for you to put all keywords in the title, and it is in the description that these keywords will be placed.
Please provide as complete a description as possible, from the advantages to the model number. Add relevant images, and finally make sure your product is in the right category (because Google also uses a breadcrumb algorithm that can determine product relevance to the category). SEO and ecommerce marketing very important for your online business.
Complete With Relevant Images
It was already mentioned that you need to place relevant images in your product. But how can search engines know if your image is relevant? Can he tell the difference between a picture of a truck and an image of an ant?
E-commerce platforms and Google collect data from similar products to find out whether the image you place matches the product or not. In addition, e-commerce platforms usually make the title of the item as the alternate text of your image. SEO and ecommerce marketing needed for your business.
There are explanation about SEO and ecommerce marketing. Hope this can be your references.