Best Email Marketing Software For Small Business – A small business has a lot to focus on – without the budget and resources of a medium or enterprise. The decisions they make about technology tools and software packages are often more important than a larger company’s because they need tools that make it easier to run a quality business with less money.
There’s no shortage of email marketing tools for small businesses, and it makes sense: email marketing remains a really powerful tool for small businesses because they can build their brand and image with more flexibility. And it’s valuable because even though it’s hot to have a cool Instagram page right now, IG is still algorithm-driven. Emails go straight to a prospect’s inbox, meaning the formula doesn’t decide who sees your best stuff.
Best Email Marketing Software For Small Business
Email marketing is a great channel for building relationships. But with so many potential options to choose from, what is the best email marketing tool for your small business?
The #1 Best Email Marketing Software For Small Business
Today’s email marketing platforms do more than just send emails to your list. There are many features and options that you will want to consider and evaluate before choosing the best email marketing tool for your small business.
Creating eye-catching HTML email messages is essential for small businesses to get messages and promotional messages read in mailboxes. These emails contain elements other than plain text, including images, colors, different font styles, and more. The trickiest thing is that email clients (inboxes like Outlook, Gmail, Yahoo, iPhone Mobile, etc.) don’t follow the same rules for rendering HTML emails.
A drag-and-drop email builder is a must for small businesses that want to send well-designed emails that look great in any email client. Drag-and-drop email builders do double duty for small businesses. They make it very easy to create email layouts, add text and draw images without having to know any HTML code. They are also designed to render your HTML email perfectly in most email clients.
When you’re testing an email tool, spend some time on their drag-and-drop software to gauge ease of use. You can also try a few tests sent to the email clients you send the most and make sure you get the results you expect.
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Even a small business can be run in complex ways, and your email marketing tool can help you be efficient.
If you want to treat communication channels differently in different departments, you may need the ability to create sub-accounts. Small businesses with clients such as business coaches, consultants, and marketing agencies may need a way to share email templates across client accounts.
As your email marketing efforts grow, so will your contact list. Everyone knows there’s money in your listings—and you don’t want a rogue customer or employee to get your personal information. If security is a concern for your small business, you may want to consider options for protecting your listings.
The cold hard reality of email marketing today is that not every email lands in an inbox. However, there are steps you can take to protect your sender reputation and ensure you deliver as many emails as possible.
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When comparing platforms, look at the delivery support they provide. Email inspection, spam inspection, white label IP and DKIM inspection can help your business in the inbox war.
Small businesses can gain a wider reach as their email list grows. List building tools like online forms, surveys, and polls can help you reach a wider audience. When trying new email marketing platforms, check out their list building tools. Do they have shapes? Do they load seamlessly into your website? Understand if you need any technical resources to use the list building tools your email marketing platform offers.
As an email marketing best practice, you want to send the most relevant message to everyone on your list. This is where segmentation comes in. Your customer’s inbox is a competitive place, and sending a generic message to your entire list is rarely a recipe for attention.
Getting a list of contacts who have opened a specific email or clicked on a specific link can help small businesses improve their messaging and improve communication with their contacts. When comparing email tools, make sure you have an easy way to slice and dice your contact information and get the right message in the right hands with every send.
The Best Email Marketing Software For Small Businesses
When it comes to sending the right message at the right time, automation can help small businesses scale their email marketing efforts. Email automation helps you send one-to-one emails to a large list of contacts.
Email automation is a series of triggers and actions that are triggered automatically. Trigger signals can be things like a contact being added to a list, opening an email, or clicking on a link. Meanwhile, actions can be actions such as sending a specific email or unsubscribing a contact. Even combining multiple triggers and actions can create powerful workflows for small businesses.
For example, an automation can send a special offer to a contact who fills out an offer form. Advanced automations include sending a reminder email to a contact who has placed an item in their cart but not yet purchased it.
Automation can vary from platform to platform, so familiarize yourself with the range of automation actions and triggers before making a final decision.
Ultimate Email Marketing Software For Small Business
Digital shopping behavior is constantly changing. A subject line that was noticed a year ago may seem outdated today. Testing subject lines and email copy can make your email marketing efforts stand out from the pack.
A/B testing features can be simple or complex. This is definitely a feature that can help improve your engagement if it’s easy for your business to use.
Measuring the success of email marketing is easy with good reporting tools. If there are metrics you want to track beyond the basics of open and click rates, make sure you can get the data you need through your email marketing tool.
Ready to find the right email marketing platform for your small business at the right price? Here is a short list of the best email marketing tools serving small business users today.
Best Email Marketing Software 2022
Benchmark’s email marketing suite is not only very powerful, but it’s also free. While most tools offer free trials or very limited features in their free plans, Benchmark gives you (almost) all the bells and whistles of their paid plans. Along with their ridiculously simple drag-and-drop facility, lighting automation, and reporting tools, they also offer advanced features like Google Analytics tracking, heat mapping, and social media integration—all for free! The Benchmark Email Tool for SMBs is the perfect place to start and the perfect tool to grow your business.
Flodesk is an email marketing tool that allows small businesses to easily design beautiful emails. Layout Builder lets you design custom graphics, eliminating the need for a design tool like Canva. Flodesk also offers a registration form to automate your list faster and more diverse workflow.
It’s easy to use and there are templates to help you get started. A 30-day free trial is available to test all features. Best of all, it’s a fixed-price service: $38 per month for unlimited subscribers and unlimited emails.
Constant communication between complete email marketing tools is growing rapidly. Many email marketing platforms offer automation, A/B testing, surveys, and the like. All this is in constant communication. The platform also has intuitive formats to facilitate listing and usually offers online training and webinars along with top-notch support (live chat, email, phone, etc.). . As for pricing, they have a 60-day free trial (no credit card required). After that, their prices start at $20 per month.
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What small business owner hasn’t heard of MailChimp? Long known as one of the best email tools on the market, they have recently expanded their platform to become the most complete solution. One of their advantages for small businesses is their pricing structure. You can start with a free tier ($0/month) or upgrade to Essentials (A/B, personal branding and other support) or Standard (automation suite, ad retargeting) to Premium (multifaceted testing, advanced automation). , phone support). No matter what your business needs and no matter where it currently operates, they have a plan for you.
Designed specifically with small businesses in mind. An email marketing suite with an intuitive drag-and-drop facility, professionally pre-designed email templates, and an all-in-one CRM that can power your email list with responsive forms and automations. the ability to create like the owner. The base price is $79 per month (although you can opt for the smaller Lite package for $39 per month). The Core package gives you five users, 500 contacts (although you can get more with upgrades).
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